Kampgrounds of America Inc.

2018 KOA Fall Field Guide

Issue link: http://koa.uberflip.com/i/1023560

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Page 8 of 9

FALL DELUXE CABIN DEAL PROMO EXAMPLE CAMPAIGN PLANNER The success of any marketing campaign depends on several factors. The content of your message, your communication channels (email or Facebook, for example), and the timing and frequency of your communication are all important variables to consider. Create a campaign plan to help you stay organized and time your communications appropriately. This SAMPLE Campaign Planner includes a marketing calendar and checklist. Use it as a guide, but think strategically and adjust your marketing plan as you see fit. WK 1 WK 1 WK 2 WK 2 WK 3 WK 3 WK 4 WK 4 WK 4 TOOLS EMAIL SOCIAL MEDIA WOBBLER POSTER & HANDOUTS FRONT DESK TRAINING CAMPGROUND LANDING PAGE (CLP) UPDATES Q3-Q4 SAMPLE FALL CAMPAIGN PLAN OC T AUG SEP T V K R W e e k e n d SEPT.- OCT. F A L L Deluxe CABIN P R O M O

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