Kampgrounds of America Inc.

KOA Merchandising Field Guide

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TABLE OF CONTENTS General Elements of a Kampstore • Lighting .......................................... 4 • Flooring ......................................... 6 • Paint and Color Selection .................. 7 • Ceiling .......................................... 11 • Registration ...................................12 • Cabinetry and Countertops .............13 • Store Merchandising .......................14 • Signage ........................................15 Kampstore Floorplans ......................... 16 Prepping for an Upgrade • Contractor .................................... 19 • Notifying Guests and Staff .............. 19 Testimonials ...................................... 20 Vendor Listing .................................... 23 3 KOA

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