Kampgrounds of America Inc.

KOA Kampstore FieldGuide

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INTRO LETTER Welcome to the Kampstore Operations Manual! We are excited to share knowledge from multiple resources, retail experts and personal experience. Some of the largest businesses in the world are retailers, and with the tools included in this Kampstore Operations Manual, your store can contribute more to your campground's earnings. Use the additional income to improve your infrastructure, upgrade sites or build additional wealth. Within this guide, you will find assistance in sales-floor design, pricing strategy, budgets and purchasing and much more. This guide will be ever-updating, ever-improving, as we add new and improved content for your reference. Each section was built to assist in growing sales in your Kampstore, no matter if you are an experienced or novice retailer. The Sales Floor Design & Layout chapter details the physical aspects of your store, and the Sales Floor Operations section shares margins, markdowns and recommended merchandise departments. Within the Purchasing Merchandise chapter, you will find vendor analysis tools and tips for successful visits to trade shows. The practices outlined in this section will help you track your store's merchandise from backdoor to register. Adopt some of the techniques shared in the Financial Operations chapter to forecast sales and understand when to spend or save. We've included Retail Math and Glossary sections for quick reference at any time. While most retailers are simply that - retailers - you are a campground owner. Your retail business is not the forefront of your business nor your largest income producer. Fashioning a Kampstore that welcomes your guest and encourages them to spend will result in additional income and additional profit, as well as happy campers. Sandra Nash Vendor Relations Manager KOA K AMPSTORE OPER ATIONS MANUAL 2

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