Kampgrounds of America Inc.

2020 North American Camping Report COVID-19 Special Report

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CAMPING AFTER COVID-19 The timeline for when the world will start to emerge from COVID-19 and when people will feel comfortable to start traveling again remains unclear. The results of this special COVID-19 edition of the North American Camping Report, sponsored by Kampgrounds of America, Inc., indicate that camping is well positioned to rebound earlier compared to other types of travel, once travelers themselves deem it safe to travel again. The situation remains fluid as different states, provinces and local governments begin to allow businesses to reopen in phases. Any number of factors could alter the course again at any given time. However, this new industry-first data, collected April 27-30, for the COVID-19 edition of the North American Camping Report shows camping likely gaining strength in the latter part of the season. The rebound can largely be attributed to camping providing a safe, accessible way to return to the outdoors while still maintaining acceptable social distancing standards. Interest in camping has grown steadily for the past decade, adding millions of new camping households each year, as measured by the annual North American Camping Report. As more people search for safe, affordable vacation options closer to home due to the COVID-19 pandemic, it's anticipated that the interest in camping will continue to grow at an accelerated rate. For reference in the following set of findings, campers are defined as leisure travelers who include camping as part of their trips. Noncampers are leisure travelers who don't not camp. Prospective campers are travelers who did not camp pre-COVID-19 but now say they are interested in camping. Active Camper Households The incidence of camping improved by four points overall in the U.S. in 2018. The number of camping households in the U.S. grew by 1.4 million, reaching a new high of 78.8 million households. S U M M A R Y O F S U R V E Y R E S U LT S W H O I S C A M P I N G ? G R O W T H I N U . S . C A M P I N G H O U S E H O L D S G r o w t h i n A n n u a l C a m p e r H o u s e h o l d s i n t h e U . S . [ 2 0 1 4 - 2 0 1 8 ] Frequency of Camping The number of camping households that camp at least once each year has grown by nearly 7.2 million households (22 percent) since 2014. Even more impressive, the percentage of campers who camp three or more times each year has increased 72 percent since 2014. The addition of more camping households, coupled with the increased propensity to camp more times each year, has led to a large increase in both the sheer number of campers, and the number of nights camped. 4 T H E 2 0 1 9 N O R T H A M E R I C A N C A M P I N G R E P O R T 7 T H E 2 0 1 9 N O R T H A M E R I C A N C A M P I N G R E P O R T 2 2020 NORTH AMERICAN CAMPING SPECIAL REPORT: NORTH AMERICAN CAMPING AND THE EFFECTS OF COVID-19

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