Kampgrounds of America Inc.

COVID-19 AND HOW PEOPLE WILL RE TURN TO CAMPING Though camping is expected to be one of the earlier types of travel to return, how people camp this year will be different compared to a typical year. Based on the results of the survey, changes that can be expected in at least the short-term include: Group sizes shiing down. Campers say they are likely going to camp with fewer people compared to last year with 31% planning to camp with two people (compared to 25% in 2019) and 36% planning to camp with three to five people (compared to 41% last year). These results suggest that those who stayed in groups of three to five in 2019 plan to decrease their group size. Camping closer to home and potentially at less crowded destinations. A full 70% of campers say they plan to camp closer to home than they did before COVID-19. Campers (68%) also say they are more willing to travel to less popular locations in order to avoid overcrowding in places such as national parks or national monuments. Increased interest to try different types of camping. Campers are now more likely to consider different types of camping experiences and accommodations. In fact, four in ten campers say they are interested in becoming a full-time RVer (or living the #VanLife), trying glamping or trying a backcountry experience. Not surprisingly, prospective campers are less certain which type of experience they are interested to try though nearly 1-in-3 are interested in trying glamping – a travel trend that's been on the rise in recent years as measured in the 2019 North American Glamping Report. Interest in Different Camping Experiences Become a full-time RVer or live the "van life" A "glamping" experience A backcountry/backpacking experience Stay at a public campground (e.g., national park, state park, municipal campground, national forest campground, etc.) Stay at a private campground An "overlanding" experience Take a road trip that includes camping An RVing experience where travel in an RV from destination to destination Take your children camping for the first time Take your grandchildren for the first time Other type of experience None, not interested in new camping experiences 12% 28% 11% 17% 17% 8% 22% 19% 9% 6% 1% 38% 39% 38% 37% 34% 33% 33% 32% 29% 22% 16% 1% 5% Campers Non-Campers Active Camper Households The incidence of camping improved by four points overall in the U.S. in 2018. The number of camping households in the U.S. grew by 1.4 million, reaching a new high of 78.8 million households. S U M M A R Y O F S U R V E Y R E S U LT S W H O I S C A M P I N G ? G R O W T H I N U . S . C A M P I N G H O U S E H O L D S G r o w t h i n A n n u a l C a m p e r H o u s e h o l d s i n t h e U . S . [ 2 0 1 4 - 2 0 1 8 ] Frequency of Camping The number of camping households that camp at least once each year has grown by nearly 7.2 million households (22 percent) since 2014. Even more impressive, the percentage of campers who camp three or more times each year has increased 72 percent since 2014. The addition of more camping households, coupled with the increased propensity to camp more times each year, has led to a large increase in both the sheer number of campers, and the number of nights camped. 4 T H E 2 0 1 9 N O R T H A M E R I C A N C A M P I N G R E P O R T 7 T H E 2 0 1 9 N O R T H A M E R I C A N C A M P I N G R E P O R T 6 2020 NORTH AMERICAN CAMPING SPECIAL REPORT: NORTH AMERICAN CAMPING AND THE EFFECTS OF COVID-19

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