Kampgrounds of America Inc.

CAMPING BEHAVIOR AMID COVID-19 RE ALITIES Campers Are Willing to Visit Less Popular Locations to Avoid Overcrowding A willingness to travel to less popular locations in order to avoid overcrowded areas is of interest for 68% of campers and 60% of general leisure travelers. What's Driving the Current Popularity of RVing RVs provide the ultimate in personal space for traveling, which makes it no surprise that more than half of all campers (51%) say that they are now more likely to purchase an RV. The primary driver of an RV purchase among campers is concerns over cleanliness while traveling. Looking at RVing by age, Gen X campers are most inclined to purchase an RV (62%) while interest in full-time RVing is highest among millennial campers (36%). Among prospective RVers, there is almost an even split between those who would buy versus rent an RV; however, among renters there is a larger difference between traditional and peer-to- peer services. Prospective RVers' Plans to Buy, Borrow or Rent an RV Since the Pandemic Began, 46% of Leisure Travelers Have Spent More Time Outdoors This includes 57% campers, but for all respondents, spending more time outdoors is most closely tied to having more free time (58%), followed by the desire to get outside aer being forced to stay inside (47%) and exercise (41%). Uncertain I would borrow or rent before deciding what I want to purchase Borrow Rent Own, I would plan to purchase All Prospective Campers Prospective RVers A company such as Cruise America A private owner using peer-to- peer listing service Both Uncertain at this time 41% 34% 33% 32% 29% 32% 16% 23% 8% 11% 9% 11% 9% 12% Active Camper Households The incidence of camping improved by four points overall in the U.S. in 2018. The number of camping households in the U.S. grew by 1.4 million, reaching a new high of 78.8 million households. S U M M A R Y O F S U R V E Y R E S U LT S W H O I S C A M P I N G ? G R O W T H I N U . S . C A M P I N G H O U S E H O L D S G r o w t h i n A n n u a l C a m p e r H o u s e h o l d s i n t h e U . S . [ 2 0 1 4 - 2 0 1 8 ] Frequency of Camping The number of camping households that camp at least once each year has grown by nearly 7.2 million households (22 percent) since 2014. Even more impressive, the percentage of campers who camp three or more times each year has increased 72 percent since 2014. The addition of more camping households, coupled with the increased propensity to camp more times each year, has led to a large increase in both the sheer number of campers, and the number of nights camped. 4 T H E 2 0 1 9 N O R T H A M E R I C A N C A M P I N G R E P O R T 7 T H E 2 0 1 9 N O R T H A M E R I C A N C A M P I N G R E P O R T 5 THE GROWTH OF CAMPING AMID COVID-19: A FALL 2020 UPDATE

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