Kampgrounds of America Inc.

RV sales and RVing, in general, are booming. With most RVers previously choosing to rent or borrow RVs, 77% of RVers now indicate they own their rig. Similarly, interest in purchasing an RV is high among non-RV owners in the coming year (32%). Overall, a majority of campers (56%) are interested in some type of RVing experience in 2022, including 47% who would like to experiment with full-time RVing and 43% who want to live the "van life." Camping continues to attract a diverse group of North American campers. Diversity among camper households continues to closely mirror the makeup of the general population. It is worth noting, however, that new campers are the primary driver of this increase. In 2021, 54% of new campers who had at least one camping experience came from non-white groups. Urban/city dwellers are flocking to campgrounds and natural spaces. People who live in major metropolitan areas continue to increase their camping trips. Indicating COVID-19 as one driver of changing camping habits, 36% of urban campers noted the pandemic and avoiding crowds influenced their decision. Economic conditions are also pushing more of these guests into camping, including 44% who plan to replace a leisure trip with a camping trip in 2022. Glamping and overlanding are trending. In 2021, 36% of campers went on a glamping trip for the first time, and 27% took an overlanding trip (typically defined as travel in an off-road vehicle, no services/ amenities, self-sustaining) for the first time. This interest is expected to grow, with 50% seeking a glamping experience and 46% wanting to try overlanding in 2022. More and more campers work during their trips. Since 2019, the percentage of campers who work while camping in the great outdoors rose from 37% to 46% (including 50% of U.S. campers). Millennials are driving the rate of working while camping (57%) while Boomers (16%) are least likely to work. Higher-income earners are becoming campers. Nearly 4-in-10 campers report a household income of $100,000+ – double the percentage since 2019 (19%.) This household income represents a divergence from the camper profile before COVID-19, which was solidly middle income. The "great resignation" allowed some campers to spend more time outdoors. Overall, 40% of campers stated they camped more in 2021 after leaving or changing jobs. The volume of campers is affecting the experience for some. While the incidence of camping has increased, 44% of campers indicated they camped less in 2021 due to overcrowding. Similarly, 44% changed the way they camped due to the entry of new campers. Speaking to the overall experience, 45% say that the large number of newcomers impacted the quality of the camping experience. KEY FINDINGS 2 KOA NORTH AMERICAN CAMPING REPORT 2022

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