Took
3+ trips
32%
Started
camping due
to COVID
36%
HH income
>$100,000
39%
Took a
glamping trip
this past year
47%
Want to go
glamping
51%
Non-white
campers
54%
Millennials
54%
Prefer
tent camping
56%
Want to
try RVing
57%
Who is the New Camper?
The new camper in 2021 tends to be
somewhat similar to what was observed in
2020 but, in some ways, has less variability
to the more experienced camper. In
particular, the new camper is:
• More likely to include a majority of non-whites (54%),
including 22% Black campers
• ●Comprised of a majority of millennial campers (54%)
• ●Nearly 4-in-10 have a household income of $100,000+
• ●Camped more often in 2021 than experienced
campers (32% took 3+ trips compared to 23% of
experienced campers), spending an average of
almost nine nights camping (compared to seven
nights among experienced campers)
• ●More than half (56%) prefer to camp in tents
• ●More likely than experienced campers to have listed
their RV on a peer-to-peer rental site
• ●Nearly half went glamping in 2021 (47%), and the
remainder (51%) plan to glamp in 2022, though 57%
also want to try RVing
• ●More than a third (36%) said that COVID was the
impetus for starting to camp
Profile of the New Camper
in 2021
8
KOA
NORTH
AMERICAN
CAMPING
REPORT
2022
SUMMARY
OF
SURVEY
RESULTS
