WHAT DRAWS EACH DEMOGRAPHIC TO GLAMPING
Hispanic
Glampers
are more interested in
unique accommodations
and family travel
Black
Glampers
are more inspired by
social media and want an
experience that combines
both friends and family
Asian
Glampers
are most likely to seek a
couples getaway
White
Glampers
are inspired by access to
the outdoors and campfire
experiences
ACCESS TO THE OUTDOORS FOR ALL
Awareness and participation in glamping continues to grow among all demographics. While interest in glamping is
highest among Asian and Hispanic leisure travelers, participation in glamping has grown the most amongst Black
travelers, having doubled since 2021. Of particular interest, 1-in-5 Black leisure travelers indicate they have taken a
glamping trip in the last 12-months; a higher percentage than any other demographic.
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