Kampgrounds of America Inc.

2015 North American Camping Report

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K E Y F I N D I N G S The 2015 North American Camping Report represents the first foray into the mindset of the North American camper addressing both the camping behaviors and the emotional ties to camping and the outdoors. The research shows that: • Camping reaches 6-in-10 U.S. households at some point in time, with someone in 44 percent of U.S. households camping at least occasionally. This is a stable finding when compared to similar survey work conducted in 2012.* • Destination camping appears to be on the rise. Even though there has been an increase in annual camping trips, the frequency of trips (those camping three or more times per year) has declined slightly since 2012, indicating a trend toward "destination camping" (i.e., longer stays versus more frequent trips). • Over time, it appears that trends in camping among different ethnicities are beginning to align with overall population figures. Camping rates among nonwhites have doubled from as recently as 2012 (only 12%) to 2014 (23%). However, these figures still fall below the overall U.S. population of nonwhite residents (36%). • Technology and access to technology is important to campers. Eighty-three percent of campers say that they bring along their cell phones while camping and 70 percent go online at some point while camping. Access to free Wi-Fi ranks among the top three most important camping amenities. • Camping appears to represent a form of escapism for many, allowing them to reconnect with nature and the outdoors, reducing stress while spending more time with family and friends. This is a critical consideration in why people camp, given the greatest barrier to camping more oen is being able to carve out the time for camping. • Campers are likely to say that camping improves family relationships – in fact, 41 percent "completely agree" with this. Additionally, 39 percent say that camping has a "great deal of impact" on spending more time with their family, and 36 percent say that camping has a positive impact on their emotional well-being. • Campers who bring children are highly likely to say that the children are enthused about camping (83% are "somewhat" or "very enthused"). Additionally, more than a third of campers overall (36%) say that kids today are more interested in camping than they were when younger and fully half of campers under the age of 35 are likely to suggest that there are higher levels of interest within the younger set of campers. • 2015 Season Forecast: Looking at the year ahead, a majority of campers plan to spend more nights camping this year, and almost half plan to take more trips. Spending more time with family and friends, exploring new areas, and decreased gas prices are among the most impactful factors driving these decisions. * Results based on a poll of 2,104 U.S. households, October 2012 (MoE +/- 2.13%) C A M P I N G N E C E S S I T Y: S M A R T P H O N E o r T O I L E T PA P E R ? Younger campers say having a smartphone (28%) is almost as important as toilet paper (34%)!" 28% 34% T H E 2 0 1 5 N O R T H A M E R I C A N C A M P I N G R E P O R T 3

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