Kampgrounds of America Inc.

KOA 2020 Site Evaluation Project Planning Field Guide

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KOA COP RV SITES GRADES A 10% B 37% C 40% D 11% F 2% RV Sites—Over 6,000 Sites included in Counts OVERVIEW AND PURPOSE Creating a modern, fully functional campground that meets the needs and expectations of your guest, is an achievable goal by every KOA. Timing, cost, ability and demand are factors to consider as you plan improvements to your infrastructure, sites, amenities and facilities. This field guide describes the process on how to put a letter grade on various site types. The tools presented in this field guide, along with accompanying digital forms on eKamp, can help determine the cost and return on investment. Used as designed, these tools can provide a well-documented plan to share with your staff, contractors or a lender. But most importantly, it will help establish a benchmark for future capital needs and a better perspective. BUILT BY OPERATORS The self-assessment process came from a project in our Company Owned Properties trying to determine the back-log of needed improvements. Working with KOA's Facilities Development department, they came up with a grading system to grade each site from A to D. From that self-assessed grading process, multi-year plans were developed with cost and revenue estimates to help determine capital needed each year. It was never the intent to make sure all sites are an A grade. Because of location on the property, and the need for multiple price points, we envision there will always be a swath of A through C sites. In general, C sites may rent, but you are not particularly proud of them. Unfortunately, D sites exist and have deficiencies that negatively impact the guest's experience. F sites would be classified as a site that is unusable. Overview & Purpose • Built by Operators .................................................. 2 • Stepping Through the Process ................................. 3 • Considerations Before You Start ............................... 3 Site Grading Criteria Guidelines • RV ........................................................................ 4 • Tent ...................................................................... 6 • Deluxe Cabin ......................................................... 8 • Camping Cabin ....................................................10 • Glamping & Unique ...............................................12 Cost Estimates .................................................14 Forms: eKamp Online Calculator ................15 Forms: Manual Sheets • Site Grading Worksheet (Example) ..........................16 • Project Analysis and ROI Worksheet (Example) .........17 • Site Grading Worksheet .........................................18 • Project Analysis and ROI Worksheet.........................19 TABLE OF CONTENTS KOA SITE EVALUATION & PROJECT PL ANNING FIELD GUIDE 2

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