Asian
Hispanic
Black
White
All Other
9%
6%
57%
18%
58%
23%
7%
9%
6%
7%
26%
5%
57%
16%
48%
25%
9%
4%
6%
4%
Canada Canada
U.S. U.S.
2024 2025
Household Ethnicity
Among New Campers
2024 to 2025
Household Income 2024 to 2025
The outdoor boom during the pandemic brought a surge
in higher-income campers, peaking at 37% of the camping
population earning $100,000 or more in 2021. Today's
picture has shifted: household incomes among campers
have settled closer to pre-pandemic patterns. Notably, the
newest generation of campers entering the market in 2025
represents a lower household income segment than the
overall demographic of campers, signaling a meaningful
broadening of who's hitting the campground.
In 2025, the rate of new campers closely matched 2024
levels, remaining well above 2019 levels prior to the
pandemic-driven influx.. Since 2023, over 8.5 million
households tried camping for the first time. The retention
of those who started camping within the last few years
continues to create a strong base for the industry.
$25,000–$49,999 $50,000–$74,999 $100,000+ $75,000–$99,999 < $25,000
2024
2025
New
Campers
2024
2025
Canada
U.S.
New
Campers
19%
16%
18%
11%
9%
3%
26%
24%
26%
18%
22%
22%
23%
23%
25%
21%
22%
35%
14%
15%
12%
17%
17%
15%
18%
22%
19%
33%
30%
25%
6
The
Composition
of
Today's
Camper
2026
CAMPING
&
OUTDOOR
HOSPITALITY
REPORT
